100% Case Acceptance
The Success of Your Dental Office is Dependant on Your 'Case Acceptance!'
Let’s face it, no matter how great your marketing program is, no matter how many new patients you attract each month, no matter how great the incoming telephone calls are "handled,” no matter if your office is on the cover of Dental Economics… nothing happens until the patient in the chair says "Yes”! That’s right, the success of your dental office is dependant on your "Case Presentation Skills.” It’s the difference between a $50,000/month practice and a $250,000/month practice!
Here are just some of the closely guarded secrets we’ll share:
· How to present ideal dentistry to every patient, yet keep them in the practice.
· The #1 thing the doctor can do to assure nearly every new patient will show up for their first appointment.
· How to "connect” with every patient in four minutes (or less).
· Why an emergency "toothache” won’t accept endo and a crown and how to change that with one, simple clinical procedure.
· Walter Hailey’s one sentence phrase that guarantees patients will ASK for the perio treatment they need.
· The most effective, largest ROI coupon offer ever. How a simple 50¢ postcard led to a $41,000 case.
· Dr. Mike Abernathy’s "three option” close that works every time.
The power of the "talk over, co-diagnosis” system and what you can do to make it 83% MORE EFFECTIVE!
· Become the most conservative dentist in your area and triple productivity.
· The #1 location in the office to make a case presentation. Consult room, hygiene department, chairside?
· When you should use study models, x-rays, etc. to sell a case.
· Why the way you (or team members) dress may be affecting case acceptance.
· Why you must diagnose and present 3X what you want to produce/month.
· Creating a "Hygiene Annuity.”
· Why you must take a shade on everyone’s teeth and record it on the outside of the chart.
· Three things Hygienists can do today to increase case acceptance.
· How to get patients to "own” their problem 100% of the time.
· How to get "outside financing” for everyone who needs it… eleven companies and their telephone numbers.
· Dr. Roy Smith’s a.m. versus p.m. financing.
· The first thing you must do before trying to sell a whitening case.
· Key emotions Hygienists can use today to increase case acceptance.
· The one sentence a Utah dentist used to increase her practice $214K in one year and decrease her overhead.
· A Harvard University study revealed that the use of this word will increase case acceptance 60-93%.
· Marketing guru, Dan Kennedy, says you must create this before you try to sell anything.
· How the use of in-office GUARANTEES will increase your sales… the Mercedes story.
· One addition to your reception room that sets the stage for success… and costs you ZERO!
· Why people buy based on emotions-not logic-and how to use this to your advantage-"The Law of Attraction”… TBT.
· Are you talking to me, at me, or with me? Verbal skills make a difference.
And, much, much more!