“Are You Well ‘Liked’?” by Dr. Leonard Tau
What Would You Do If A Patient (Or A Competitor) Ruined Your On-Line Reputation. Well, it’s not as easy as you might think and sometimes “damage control” can hurt you!
Word of mouth has always been a dentist’s best form of marketing. The internet amplifies this one-to-one phenomenon, allowing conversations about your practice to spread exponentially. Patients are talking online about the dentist, the practice and the services offered. Practices must have a plan in place to establish, promote, manage and monitor a positive reputation online. Positive reviews will drive business to your practice while negative reviews turn potential patients away.
A bad customer experience (which goes unresolved) can lead to a bad reputation, and thus, lost revenue. Many dentists don’t know how to manage their reputation online. That’s why you need to hear what Dr. Tau has to say!
DVD l Transcript